Graphic Design has been a lifetime passion for me, with over 25 years experience as a graphic design professional, I have worked with clients such as: international corporations; start-ups; hospitality; retail; medical institutions; tourism; non-profits; universities and more, on a variety of Advertising, Design and Marketing projects ranging from Brand Identity and Print to Online, Web and Multimedia.
About Me
For me, Graphic Design is more than the visual images I create, it’s a process of finding, building and expressing the individuality of a business. It’s through that process that I work to bring the character and personality of my clients to life, so they are able to connect and resonate with their audience.
Learning the industry from the ground up, I began running printing presses in my parents print shop by the age of 10. Following college, I took a position as a graphic designer in a small 2 person design shop. After a few years I accepted an offer with a full-service advertising agency where, over the course of 10 years, I worked as a graphic designer, art director and creative director. In 2004 I founded a full service advertising agency and in 2016 I decided to return to my roots and I formed Dave Holak Design.
1981(ish)Running The Presses
In 1976 my parents founded an offset printing business they operated from the basement of our house. Here I learned the industry from the ground up. Doing traditional board layouts, shooting stats, negatives, burning plates and running a printing press. Learning the final production process proved to be an invaluable education for me.1992Internship
In 1992, Michael Scotko, a graphic designer from Haddonfield, New Jersey, gave me an opportunity with an internship. A week after I started, he went on vacation for two weeks, and I was baptized by fire, left running a graphic design studio. After my internship, he hired me full-time, and I stayed with him until 1994.1994A Real Gig
In 1994 I took an entry level position at a small 8-person ad agency outside Atlantic City, NJ, where I had an actual 401k and health benefits. I spent the next 10 years with the agency moving from Graphic Designer to Art Director and ultimately taking on Creative Director responsibilities as the company grew into a 50+ person organization. I learned everything I could about anything related to the industry. My goal was always to one day go out on my own, so for my last 2 years with the agency, I worked my 9am-6pm and when everyone at home went to bed, I worked on freelance projects until 2 or 3am.September 20, 2004My Way
On September 20th, 2004, with a 9-month old and a 6 year old at home, I took a chance on the promise of nothing. With my wife’s full support and encouragement I left the safety of my 9-5 and I started my freelance adventure. It’s been an amazing experience. Over the years I have built what has become a career based on gratitude, appreciation and dedication to my clients. I consider myself incredibly fortunate to do something I love, every single day, and I truly appreciate the opportunity, trust and loyalty I’ve experienced.